In an article titled "The Flight to Save Detroit", the author describes how Wall Street consultants, lawyers and bankers fly each Monday from NYC to Detroit to work with the automakers in an effort to stop the bleeding. Apparently, there are regulars who have become friendly. It was a nicely done piece.
Thirty four pages later, in a Fortune Joy Ride installment, comes the article "BMW's Cheap Thrill". The article heaps tons of praise on the BMW 1 series and BMW for producing an affordable entry level vehicle. No doubt, BMW has a very high reputation and is certainly worthy of such high praise for they build outstanding vehicles. So does Detroit, but you would not know it.
I think Fortune could have, and should have, easily wrote in Joy Ride about on the outstanding models Detroit is putting out. From the very popular Dodge Charger to the Chevrolet Malibu, Detroit is answering the bell in competing with foreign automakers. There are new concepts, with Buick coming on board with a nice looking new Riviera and Pontiac's Solstice and new G series, and have you seen the new Camaro? Varoom!
For the money, this car and many other Detroit models compare very nicely with our foreign competitors, even with the additional costs our automakers incur due to unions disrupting the efficiency in this market. When you make your next vehicle purchase, be sure to check out the home boys before you drop your coin. Hey, maybe you can wait six months for the new Z28, which has gotten extremely strong reviews.
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