Sunday, June 15, 2008

NBC News Facing Challenges

The surprising and sudden death of NBC's Tim Russert is very sad indeed. By all accounts, Russert was a towering figure in the political machine but more importantly, a fair and kind gentleman who had great appreciation for his friends and family.



For his family at NBC News, the death of Russert is particularly challenging. Of late, NBC News has been moving into an area where political commentary and "news" were one in the same, and the bias toward the left is overwhelming. Keith Olbermann, a left leaning political commentator who hammers conservatives nightly in a disrespectful way on his program, sits in anchoring primary election coverage with Russert and Chris Matthews. There is a place for folks like Olbermann, but it is not when "political news" is taking place unless the debate is balanced. For example, FOX does not include Bill O'Reilly in their primary election coverage. Who, what, where and when.

Russert appreciated politics and respected differing opinions. He would not be leading the way in this convergence and reportedly objected to it. Outside of Meet The Press, ratings indicate few viewers are watching these NBC political folks anyhow. Although CNBC excels, with Russert gone, expect the viewership to continue to fade for NBC News and MSNBC.

The unfortunate irony of Russert, who wrote a best selling book about his father, checking out on Fathers Day weekend, is just wrong. Without Russert, we were Meet The Depressed this morning. I did tilt a cold brew in Russert's honor. He will be missed.

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