In this economic climate few organizations have tentacles getting bitten more than International Speedway Corporations (ISCA:NASDAQ) NASCAR Sprint Cup Series. From sponsorships of the series, tracks and race cars to the crisis the automakers find themselves enthralled in to the dent in consumer spending slashing ticket purchases and the advertising dollars for television and radio coverage running dry, the times are bleak indeed. Or are they?
2000 NASCAR Sprint Cup champion Bobby Labonte discusses the business of NASCAR on FOX Business program America's Nightly Scoreboard with David Asman. Take a listen:
Times when everyone is tightening the belts provides opportunities others never thought possible. At any rate, it does provide interest.
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