Born in the nostalgic fifties and booming into among America's most successful companies in part due to placement at exits along the newly installed Interstate system, McDonald's gave America consistently prepared hamburgers, french fries and milkshakes at affordable prices.
With gifts for children in specialized packages, it was a quick win win for the households of America. In addition, founder Ray Kroc always utilized the success of McDonald's in various charitable forms, most notably the Ronald McDonald House's which offers a home away from home for families with serious ill children in various cities, including right here in Central Florida.
But times are tough for the company. Although the stock price has risen sharply over the decades, McDonald's (MCD:NYSE) has been churning sideways for about three years. The company has been getting pummeled in the mainstream media, for producing food deemed unhealthy by the food police. The attacks have been relentless, and sales have been affected. In fact, McDonald's has announced it will discontinue releasing monthly comparable sales beginning this June, as it's global comparable sales have declined for 12 consecutive months.
Protesters routinely find the nearest McDonald's to march upon seeking higher wages, fueled on by Obama, the unions and the media. The marching morons think flipping burgers is a job you can raise a family on, but the political leaders know better and are just using McDonald's as a punching bag to advance their progressive agenda.
Steve Easterbrook will take over as CEO after the "announced early retirement" of former CEO Don Thompson, who did not perform well for a variety of reasons.
The ad campaigns of recent years have been not been near historic standards, and the company has been trying to appease the members of the food police by altering the menu in hopes of oiling the squeaky wheel.
Enter Robert Gibbs, the smart aleck former Obama press secretary, who was the face of the administration and perhaps among the most hated people in America. Gibbs, who has been hired as Executive Vice President, Global Chief Communications Officer, otherwise known to the causal observer as go make the Obama administration leave us alone.
But maybe not, as Easterbrook was quoted as saying “Robert (Gibbs) and Silvia are both highly-respected, talented leaders who will bring a wealth of experience and outside perspective to McDonald’s as we build a more modern, progressive burger company.”
Rut row.
News flash to Mr. Easterbrook. Folks have differing definitions of progressive, although you may be oblivious to it all, the hiring of Mr. Gibbs signals McDonald's, like Levi Strauss before it, is ready to jump on board the progressive train carrying the likes of Stuart Chase and Barack Obama.
Many Americans are not coming aboard with you, and that will be a tragedy. McDonald's has been representative of what America is all about, a integral cog in the history and traditions of America our anti-American president is feverishly working to change.
Although not currently a shareholder, I have held shares in the company most of my adult life having been enrolled in their dividend reinvestment program. All they need to do is polish the product, make sure the stores are clean, get rid of the non-serious employees and pay a salary slightly above what the market dictates for those who recognize the opportunity at hand and by all means continue to make those great burgers, fries and shakes we all have enjoyed all our lives.
For those who deem you products unhealthy, they are not to be appeased, but rather told to fixate their taste buds elsewhere. That would certainly include Obama and his know it all wife Michelle, and their wise ass mouthpiece Mr. Gibbs.
No comments:
Post a Comment